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Greater Cape Ann Chamber of Commerce is excited to present Manchester’s annual ‘Festival by the Sea’, a Cape Ann Classic, in partnership with the Town of Manchester-by-the-Sea and downtown businesses. The festival will be held on Saturday, August 2nd, from 10 AM to 4 PM in three Manchester-by-the-Sea town parks: Town Hall, Reed, and Masconomo.

Over 90 artisans, food vendors, and non-profits will be on hand, offering original artwork, handmade goods, tasty treats, and more. This family-friendly event includes live outdoor entertainment, restaurants, food trucks, and fun activities for kids, including Face Painting by Miss Wendy and “reptile fun” from the Cape Ann Vernal Pond Team!

DISCOVER DOWNTOWN DEALS AT THE ‘SALE BY THE SEA’

While exploring the festival, don’t miss the ‘Sale by the Sea’ sidewalk sales featuring Manchester’s charming downtown retailers. Local boutiques and specialty shops will showcase unique treasures, coastal-inspired goods, and festival-exclusive discounts right on the sidewalks. The walkable downtown setting makes it easy to hop between festival activities and shopping, while the free shuttle service connects all locations for a full day of entertainment and discovery. It’s the perfect opportunity to support local businesses and take home a special piece of Manchester-by-the-Sea’s distinctive charm.

LIVE MUSIC AT THREE LOCATIONS

We are pleased to announce live music performances at three locations: the Masco Bandstand, Town Hall Park, and the lot at 7 Summer Street. The music in Masco Park is sponsored by Kelly Auto.

Masco Bandstand Schedule:

• 10 AM: Livin’ on Luck
• 12 PM: Joe Wilkins and Friends
• 2 PM: Rob Banks and the Money Makers

Town Hall Park Schedule:

• 11 AM: Liam Anastasia-Murphy
• 12:15 PM: Pete Lindberg
• 1 PM: Matt Rich
• 2:15 PM: Brother Toaster

7 Summer Street:

• 11 AM to 2 PM: Acoustic guitarist Chris J. Carter

FREE SHUTTLE SERVICE

A free shuttle service, sponsored by Beauport Ambulance, will run between the High School lower parking lot and downtown Manchester from 10 AM to 4 PM. Shuttle stops will be made at Masco Park, Town Hall Park, Reed Park, the Manchester Public Library, and 7 Summer Street. The last pick-up of the day will be at 4 PM at Masco Park.

ACKNOWLEDGMENTS

The Chamber wishes to acknowledge and thank the Manchester Board of Selectmen, the Manchester Fire & Police Departments and Manchester Parks & Recreation for their support and assistance in bringing this festival to life!

We also thank the many business sponsors and downtown merchants for their support in helping to make this year’s Festival-by-the-Sea possible. A listing of the sponsors is provided below:

• Gold Sponsors: Applied Materials & Rite Window
• Music Stage Sponsor: Kelly Automotive Group (Masco Bandstand)
• Shuttle Sponsor: Beauport Ambulance Service
• Supporting Sponsors: Cape Ann Savings Bank, Manchester-Essex Rotary Club, & Sullco, Inc.
• In-Kind Sponsor: The Event Company